The Brunel Foundation continuously strives to build new habits and sustainable alternatives within Brunel and around the world. That is why Brunel’s Trash ‘n Trace initiative in partnership with Literatti was created: to encourage our employees, clients, and partners to participate in building a greener world.
Every year on the third Saturday in September, the United Nations celebrates World Cleanup Day. World Cleanup Day is a global day for encouraging awareness and action to protect our environment by cleaning waste and litter. On this special day in 2020, the Brunel Foundation debuted ‘Brunel Trash ’n Trace’. The initiative ties in with the Brunel Foundation's focus on actions to reduce (plastic) waste before it reaches our waters. It aligns with our belief that every change we make - every piece of plastic we reduce, reuse, and recycle - will make a difference.
Since the introduction of Trash ‘n Trace, we've collected over 340,000 pieces of litter with the help of 368 participants in 40+ countries. And we're still adding more and more!
With Brunel Trash ‘n Trace, we'd like to encourage you - whether by yourself or with friends, family, and colleagues - to make a start with cleaning up your environment. If you have the opportunity to go for walks in your neighborhood, why not use the occasion to pick up some litter at the same time? By collecting litter from our beaches, rivers, forests, sports areas, and streets we can make a huge impact on our planet.
To support these individual clean-up activities and make a larger impact, Litterati created an app that is empowering people to make a significant, measurable impact on the environment as an individual. How does it work?
• Scan the QR code on your phone
• Download the Litterati app on the App Store or Google Play
• Join the Brunel Global Trash ‘n Trace Challenge – Challenge code 370283
• See a piece of litter where it doesn’t belong? Take a picture and tag it!
• The app will apply a geo-tag and timestamp to the picture.
• Clean up the litter by recycling or throwing it away.
• Invite your family and friends to do their part by sharing the challenge code with them!
Together all these pictures create a database of litter maps all around the world. The collected data will be used to create awareness, convince governments to introduce new initiatives, and challenge organizations to find sustainable solutions for a litter-free world. You'd be surprised what a difference picking up one piece of trash can make.
Let’s Trash ’n Trace!