How to Get on a Podcast | A Guide for Professionals
2024-12-18T19:11:57Z
The Workplace
Podcasting has emerged as one of the most influential platforms for professionals to share their expertise, gain career advice, and grow their personal brands.
For mid-to-senior-level professionals, appearing as a podcast guest offers a unique opportunity to demonstrate thought leadership, connect with engaged podcast listeners, and establish credibility within your industry. It's an upper-level strategy for building a personal brand.
This guide explores who should consider contributing to podcasts, why it’s worth doing, and actionable steps to get started—from identifying the right podcasts to listen to building a brand that podcast hosts want to feature.
Our Guide: How To Get on Podcasts for Professional Development
Now, for the main event. From start to end, these steps will teach you the basics for getting on a podcast, being a great guest, and using your appearance to enhance your career.
The first steps involve laying down some baseline qualifiers. Podcasting is not for everyone. You should think about your level of expertise and the "why" behind your desire to share your views with wide audiences
STEP 1: Ask yourself - 'Should I consider a podcast appearance?'
Not every professional needs to be on a podcast. You might know of one or a few instances where someone has been given a platform, but no groundbreaking insight is shared. There is a risk involved, namely losing credibility as an expert.
If you are a novice in the field you plan on speaking about, you might not be ready. But if you meet any of the following criteria, you could be a good fit:
You are an Industry Expert. You have deep knowledge in a specific field and can provide insights, trends, or expertise that benefit others.
You are a Great Storyteller. You have inspiring stories or experiences that resonate with audiences, whether it’s about overcoming challenges, achieving success, or navigating change.
You've Established Credibility as a Thought Leader. You’re a leader in your industry and are used to providing a unique perspective on current issues or innovations.
STEP 2: Take the benefits of being on a podcast into account.
Appearing on a great podcast offers numerous benefits for your professional development, including:
Reaching New Audiences: Podcasts connect you with engaged podcast listeners who trust the host and are eager to learn from their guests.
Establishing Credibility: Sharing your expertise positions you as a go-to authority in your field or elevate your established expertise.
Strengthening Your Network: Building relationships with podcast hosts and their audience can lead to collaborations and career opportunities.
Sharing Your Story: Podcasts allow you to cover a range of topics, from career advice to personal experiences, and reach people looking for content marketing value.
