The future of recruitment: powered by AI, driven by people
Technology

Technology
While the development of modern Artificial Intelligence (AI) can be traced all the way back to the 1950s, it was ChatGPT’s arrival in late 2022 which truly heralded the mass adoption of AI. Initially, it was a fascinating new toy, but it quickly became a near-universal tool which has since revolutionised the way countless areas of modern work are delivered. AI is now deeply embedded in recruitment and has become an operational necessity, redefining how organisations design and deliver their workforce strategies.
So how is AI transforming the hiring landscape, and what can recruiters do to shift gears and best harness this new technology?
Australian Government research suggests that 62% of Australian organisations were using AI in their recruitment process, with and Resume.org predicting AI could run hiring processes by the end of 2026.
Generative AI tools such as ChatGPT, AI-powered candidate matching tools and AI-based assessment platforms are already being used as part of the talent acquisition process, making it clear that AI isn’t a trend – it’s becoming the market standard.

AI’s strength lies in its ability to reduce the time spent on the administrative activities associated with the recruitment process. CV screening, interview coordination and preliminary candidate assessment are now largely automated processes.
AI has cut time-to-hire by up to 75%, while interview scheduling alone sees efficiency improvements of 70%. But it’s not just about speed, AI also helps redirect recruiters’ focus on relationship-building, market intelligence and strategic candidate engagement.
Using AI allows us to focus on the delivery and sales aspects of recruitment and save time on administrative tasks. It helps us gather market intelligence and speeds up business development tasks that would otherwise take hours. Allowing us to get back to our clients faster.
Danny Siedentopf
Business Lead - Construction, Property & Engineering
AI has also improved candidate experience. Chatbots give applicants instant, round-the-clock answers to common questions, reducing back-and-forth emails and keep the process moving seamlessly. Automated updates minimise the uncertainty that comes with waiting for a reply, reducing applicant stress and creating a more transparent journey.
AI-driven job matching enables candidates to discover other roles that align closely with their skills and ambitions. In some cases, companies have reported a 70% improvement in completed applications and a 13% improvement in candidate response rates through AI-enabled engagement.

Good recruitment professionals understand that technology should be used as a tool to streamline their process, not replace it. Flesh and blood recruiters continue to be the ultimate decision-makers, drawing from their personal experience, intuition and contextual understanding to round out human factors that technology cannot replicate. AI can identify a candidate as a strong match based on skills, but only a recruiter can evaluate cultural fit, communication style and long-term potential.
What AI can’t replace is the human side of recruitment - the trust built with candidates, the judgement that comes with understanding cultural fit, or the skill it takes to influence stakeholders and handle tough negotiations.
That human connection is still the most valuable part of a recruiter’s role and it can't be outsourced. Recruitment isn’t just about filling roles - it’s about helping people thrive - and that's something which takes passion and humanity.
Jessie Lai
GM, Operational Excellence
When adopting new technologies Brunel is careful to consider the measures needed to ensure responsible use and mitigate potential risks such as bias.
AI is great at taking the weight off recruiters when it comes to repetitive, process-heavy tasks. Brunel has integrated AI into many of these activities like CV parsing and formatting, pre-matching candidates against vacancies, drafting job ads, and even the first round of screening. It’s a huge time-saver that cuts down admin and lets recruiters spend their energy where it really counts.
Jessie Lai
GM, Operational Excellence
From a jobseeker’s perspective, finding the right balance between the speed and convenience of AI generated content versus the authenticity of a personally written job application can be tricky. Many jobseekers are now using AI resume builders to help refine their CV, prepare interview answers or optimise their application with specific keywords and formatting to cater to automated screening tools.
So how can candidates best use AI to their advantage when applying for a job?
AI-driven tools like cover letter generators or resume AI platforms are pushing candidates to present their best selves and minimise mistakes that may otherwise exclude them from being shortlisted for a role.
From my perspective, this is all well and good so long as these tools are being used to showcase the jobseeker's authentic skills and experience, and not to fake them.
Mae Berja
Principal Consultant - Residential Construction
Ultimately, AI can save time and streamline recruitment processes, but it cannot replicate human connection. At its core, recruitment is about people - where emotional intelligence, empathy and the ability to read between the lines to understand motivations, cultural fit and long-term career goals remain uniquely human. The future of recruitment lies in strategic adoption - with AI driving efficiency and recruiters focusing on relationships, strategy and the human connection that truly powers successful hires.

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