Introduction

我们正在寻找一位数字营销经理,负责规划、执行并持续优化数字营销活动。你将通过社交媒体、搜索引擎、电子邮件及内容营销等渠道提升品牌知名度、吸引潜在客户并促进销售转化,同时通过数据分析持续优化营销效果。

What are you going to do

主要职责包括:

 * 根据公司业务目标和市场趋势,制定并执行数字营销策略,包括社交媒体推广、SEO/SEM、内容营销及电子邮件营销等。

 * 负责微信公众号、哔哩哔哩、视频号、YouTube、LinkedIn等社交媒体平台的日常运营与维护,发布高质量内容,提升用户互动率和品牌曝光度。

 * 管理搜索引擎优化及付费广告投放,提升网站流量和转化率。

 * 根据目标受众特点和兴趣,创作文案、图片、视频等内容,并优化网站及社交媒体页面,提升用户体验和搜索引擎排名。

 * 使用Google Analytics、百度统计等数据分析工具跟踪营销活动效果,分析数据并形成报告,为决策提供支持。

 * 根据数据分析结果调整营销策略,持续提升ROI。

 * 与销售、产品及技术等部门紧密协作,确保数字营销活动与整体业务目标保持一致,共同推动业务增长。

Essential skills and knowledge 

候选人应具备:

 * 本科及以上学历,生物工程、市场营销、广告、传媒、电子商务等相关专业优先。

 * 2年以上E-Marketing相关工作经验,熟悉社交媒体营销、SEO/SEM及内容营销。

 * 熟练掌握社交媒体平台运营技巧,并具备良好的内容创作能力。

 * 熟悉SEO/SEM/GEO原理,能够独立完成关键词研究、网站优化及广告投放。

 * 熟练使用数据分析工具,并具备数据分析和报告撰写能力。

 * 良好的沟通及团队协作能力,能够有效开展跨部门合作。

 * 具备创新思维,能够紧跟市场趋势并提出创新营销策略。

 * 积极主动、责任心强,能够适应快节奏的工作环境。

 * 对数字营销具有热情,并能够持续学习和提升专业能力。

 * 较强的英语书面及口语能力,CET-6以上水平。

 * 掌握第二外语者优先。

What we offer

Closing: November 15, 2026

Do you have any questions about this vacancy?

Vacancy reference: PR-295122

NZ

Corporate recruiter

Nancy Zhang

Contact

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