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What is personalised medicine? Challenges, benefits, future – Brunel

When it comes to medicine, there’s a growing realisation that one size does not fit all. While treatments and prevention strategies might work for certain patients, there’s a chance they won’t help others. This is driving the growing interest in personalised medicine designed to provide the best cure for the needs of individual patients

Life Sciences

Femtech: Women’s Health in Focus

Making medical care more equitable and cultivating awareness of female self-determination: FemTech adds a new and important category to the healthcare sector.

Life Sciences

AI and the Pharmaceutical Industry: How AI is Transforming Drug Discovery and Supporting Career Opportunities

Artificial intelligence (AI) is transforming the pharmaceutical landscape at a rapid speed. There are numerous positives to its implementation across the full drug development lifecycle; from research and development to sales and marketing, AI is providing pharmaceutical companies with the opportunity to improve their understanding of diseases, speed up drug discovery, and optimise the patient journey. Despite this optimism though, some are understandably cautious of AI’s capabilities, with concerns as to the impact it will have on their careers, or the reliability of the outcome AI can create. In this blog, we will explore some of the current and future applications of AI in the pharma industry. We will also look at some of the challenges posed by artificial intelligence and what opportunities lie for the pharmaceutical sector.