Product marketing specialist
Canada, Ontario, Oakville
Fulltime: 40 hrs a week
Experience: 2-4 Years
Education Level: Academic Bachelor
Conventional Energy
Introduction
Brunel is currently seeking a Product Marketing Specialist for a global leader in environmental and water treatment solutions. This position will support a portfolio of innovative technologies and products, helping bring technical solutions to market through strategic messaging, content development, digital marketing, and customer engagement initiatives.
What are you going to do
Product Marketing & Messaging
- Develop product positioning and messaging that clearly communicates customer value.
- Translate complex technical concepts into compelling customer-facing content.
- Support go-to-market activities and product launch initiatives.
- Collaborate with Product Managers and technical teams to ensure accurate and effective communication.
Content Development
- Create and maintain marketing collateral including brochures, presentations, case studies, sales tools, videos, and technical marketing materials.
- Support the development of customer-facing content across multiple channels.
- Ensure consistency of messaging and brand standards across all communications.
Digital Marketing
- Support digital marketing programs and content initiatives.
- Create and manage social media content.
- Maintain website content and product information.
- Assist with campaign execution and performance tracking.
Events & Trade Shows
- Support the planning and execution of trade shows, conferences, webinars, and customer events.
- Coordinate event logistics, promotional materials, and stakeholder engagement activities.
- Ensure a strong and consistent brand presence at industry events.
Brand Awareness
- Contribute to integrated marketing campaigns that increase visibility and market awareness.
- Support initiatives that strengthen brand positioning and customer engagement.
- Collaborate with regional and global marketing teams on strategic marketing activities.
Essential skills and knowledge
- Degree or diploma in Marketing, Communications, Business, Science, Engineering, or a related field.
- Experience in Product Marketing, Marketing Communications, Technical Marketing, or B2B Marketing.
- Strong content development and copywriting skills.
- Experience creating presentations, marketing collateral, and customer-facing materials.
- Knowledge of digital marketing principles and campaign execution.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Ability to manage multiple priorities in a fast-paced environment.
Preferred Qualifications
- Experience marketing technical, industrial, engineering, environmental, scientific, or manufacturing-related products.
- Experience working closely with Product Managers, Engineers, or Technical Subject Matter Experts.
- Experience supporting trade shows, conferences, and customer events.
- Familiarity with social media management tools and marketing automation platforms.
- Experience within water treatment, environmental technologies, clean technology, chemical, or industrial sectors is considered an asset.
What we offer
Why apply through Brunel? Finding the next step in your career can be a full-time job in itself. We manage the process for you: from submitting your resume to coordinating interviews to extending offers and assisting with onboarding. We'll get you going while you get on with the job.