Introduction

What are you going to do 

About the Club

Our client is seeking a commercially minded, creative marketing professional to lead the Club's marketing function during a period of transformation. Reporting to the General Manager, you will balance strategic leadership with hands-on execution, managing the Marketing Executive and overseeing external agencies and suppliers.

Key Responsibilities

  • Strategy and Brand. Lead the Club's integrated marketing strategy and campaigns to drive member acquisition, retention, participation and commercial performance, while maintaining a consistent brand identity, tone of voice and visual standard across all touchpoints.
  • Rebranding. Serve as internal marketing lead for the rebranding programme, working with the appointed agency and internal stakeholders to roll out the new identity across digital platforms, signage, collateral and member communications.
  • Digital, Social and Content. Own the Club's website and digital channels, including SEO, SEM, conversion optimisation and performance tracking through Google Analytics. Develop the social media strategy and content calendar, with a focus on storytelling and video, and oversee photography, videography and copywriting.
  • CRM and Marketing Automation. Represent marketing in the implementation of the new CRM and Club Management System, shaping member communication journeys, automation and personalised, data-driven engagement. Plan and deliver segmented email campaigns.
  • AI and Innovation. Champion the adoption of AI across the marketing function to improve content creation, campaign planning, analytics and productivity.
  • Creative and Partnerships. Manage in-house and external creative output to a consistently high standard. Support sponsorship activation, commercial partnerships and marketing for events, sports programmes, dining and membership initiatives.
  • Analytics and Reporting. Track campaign effectiveness and marketing ROI, deliver regular insight reports, and conduct market and competitor research.

Requirements

  • Degree in Marketing, Communications, Business or a related field
  • At least five years' experience in a marketing management role
  • Proven track record delivering integrated, multi-channel campaigns
  • Experience managing creative agencies and external suppliers
  • Background in hospitality, lifestyle, sports, leisure or membership organisations is an advantage
  • Experience with Mailchimp or similar email platforms is highly desirable

About You

You are a strategic thinker who is happy to roll up your sleeves. You bring creativity, strong attention to detail and excellent project management skills, along with a genuine enthusiasm for digital marketing, branding, AI and emerging marketing technology.

(Brunel International South East Asia Pte Ltd, Registration Number: 199603098R | Company License Number : 16S8067 | Eve Ng EAP Registration Number R2198025.)

Essential skills and knowledge

What we offer 

Closing: 23 October 2026

Apply Now

Are you the perfect match for this vacancy? Apply in 5 minutes and let's get in touch!

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Process of your application

Application process & contact

We will now begin examining your application: We will take a close look at your application documents and ask you for additional information if necessary. If your qualifications match our requirements, we will invite you to meet us for the first time.

Project discussion with our customer

If the introductory meeting goes well for you and us, we will arrange a meeting with the customer who has the perfect project for you. This gives you the opportunity to find out more about the customer and the project.

The decision

If you enjoyed the project discussion and the customer is also convinced of your expertise, we will ask you the final and decisive question: Do you want to get started at Brunel?

Introductory conversation with Brunel

In an introductory meeting, we would like to find out more about your interests, ambitions and professional developments. At the same time, we report on working at Brunel and provide information about all career opportunities and prospects.

Welcome to Brunel

Now great times are beginning! With Brunel you have countless opportunities to help shape technological progress. You decide how your career path goes. We support you in every phase of your career. You always have security behind you: Brunel!