Introduction

我们正在寻找一位数字营销经理，负责规划、执行并持续优化数字营销活动。你将通过社交媒体、搜索引擎、电子邮件及内容营销等渠道提升品牌知名度、吸引潜在客户并促进销售转化，同时通过数据分析持续优化营销效果。

What are you going to do 

主要职责包括：

 * 根据公司业务目标和市场趋势，制定并执行数字营销策略，包括社交媒体推广、SEO/SEM、内容营销及电子邮件营销等。

 * 负责微信公众号、哔哩哔哩、视频号、YouTube、LinkedIn等社交媒体平台的日常运营与维护，发布高质量内容，提升用户互动率和品牌曝光度。

 * 管理搜索引擎优化及付费广告投放，提升网站流量和转化率。

 * 根据目标受众特点和兴趣，创作文案、图片、视频等内容，并优化网站及社交媒体页面，提升用户体验和搜索引擎排名。

 * 使用Google Analytics、百度统计等数据分析工具跟踪营销活动效果，分析数据并形成报告，为决策提供支持。

 * 根据数据分析结果调整营销策略，持续提升ROI。

 * 与销售、产品及技术等部门紧密协作，确保数字营销活动与整体业务目标保持一致，共同推动业务增长。

Essential skills and knowledge

候选人应具备：

 * 本科及以上学历，生物工程、市场营销、广告、传媒、电子商务等相关专业优先。

 * 2年以上E-Marketing相关工作经验，熟悉社交媒体营销、SEO/SEM及内容营销。

 * 熟练掌握社交媒体平台运营技巧，并具备良好的内容创作能力。

 * 熟悉SEO/SEM/GEO原理，能够独立完成关键词研究、网站优化及广告投放。

 * 熟练使用数据分析工具，并具备数据分析和报告撰写能力。

 * 良好的沟通及团队协作能力，能够有效开展跨部门合作。

 * 具备创新思维，能够紧跟市场趋势并提出创新营销策略。

 * 积极主动、责任心强，能够适应快节奏的工作环境。

 * 对数字营销具有热情，并能够持续学习和提升专业能力。

 * 较强的英语书面及口语能力，CET-6以上水平。

 * 掌握第二外语者优先。

What we offer 

Closing: 15 November 2026

Apply Now

Are you the perfect match for this vacancy? Apply in 5 minutes and let's get in touch!

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Process of your application

Application process & contact

We will now begin examining your application: We will take a close look at your application documents and ask you for additional information if necessary. If your qualifications match our requirements, we will invite you to meet us for the first time.

Project discussion with our customer

If the introductory meeting goes well for you and us, we will arrange a meeting with the customer who has the perfect project for you. This gives you the opportunity to find out more about the customer and the project.

The decision

If you enjoyed the project discussion and the customer is also convinced of your expertise, we will ask you the final and decisive question: Do you want to get started at Brunel?

Introductory conversation with Brunel

In an introductory meeting, we would like to find out more about your interests, ambitions and professional developments. At the same time, we report on working at Brunel and provide information about all career opportunities and prospects.

Welcome to Brunel

Now great times are beginning! With Brunel you have countless opportunities to help shape technological progress. You decide how your career path goes. We support you in every phase of your career. You always have security behind you: Brunel!