Medical Education Omni-Channel Manager

ResponsibilitiesOmnichannel Content Strategy
* Own the content strategy for Medical Affairs omnichannel engagement with HCPs across the affiliate, aligned to each therapeutic area's integrated medical plan and to affiliate business priorities* Partner closely with the Medical Affairs TA leads and Medical Advisors to determine which medical and scientific content to disseminate and integrate it so that HCPs experience it as seamless, regardless of its functional origin
* Identify content gaps, overlaps, and reuse opportunities across therapeutic areas and functions, and recommend what to develop, adapt from global or regional assets, or retire* Define principles for modular, tagged, and reusable content so it can be deployed consistently across channels and therapeutic areas
HCP Journey Orchestration* Define the priority HCP journeys for Medical Affairs and own the content strategy for each, ensuring they are seamless and synchronized across the affiliate and its functions
* Map HCP touchpoints across therapeutic areas and functions to identify fragmentation, duplication, and conflicting cadence, and recommend how to resolve them* Work with Digital, HCP Experience Managers, and channel subject matter experts on sequencing, next-best-action, and coordinated engagement plans so HCPs receive the right content, through the right channel, at the right time
* Align Medical Affairs journeys with the broader affiliate customer engagement plans, within the boundaries of Lilly policy and applicable industry codes, so that HCPs experience a cohesive, non-duplicative approach* Work with Field Medical leadership to ensure journeys and content strategy are reflected in field plans, and that field insights feed back into content priorities
Cross-Functional Orchestration* Act as the connective point across Medical Affairs, Digital, HCP Experience Managers, and channel subject matter experts to prevent silos by function and by content type
* Align Medical Information, Medical Education, Medical Science, Communications, TA leads, and Medical Advisors on content priorities, ownership, and timing for omnichannel use* Design and continuously improve internal processes and collaboration routines (such as planning cadences, intake, and content alignment forums) so they are simple, transparent, and seamless for internal teams
* Collaborate with channel owners, who remain accountable for building and operating channels, so that content strategy is translated into channel plans and delivered as intended* Coordinate with global and regional teams, including the Global Content Hub, so the affiliate leverages global assets where appropriate and reflects local HCP needs
* Influence without authority across the affiliate, building alignment and buy-in with clear roles and expectations for each functionPerformance, Insights & Continuous Improvement
* Define success measures for the content strategy and HCP journeys with Medical Affairs leadership, covering HCP experience, engagement quality, reach, and contribution to medical objectives* Draw on channel performance, CRM data, and HCP feedback from Digital and Insights partners to evaluate which content and journeys are working, and flag gaps, risks, and opportunities
* Translate insights into adjustments to content priorities, journeys, and channel plans, and report outcomes and recommendations to cross functional partners* Evaluate emerging approaches, including AI-enabled personalization and next-best-action, and recommend where they would strengthen the content strategy
Governance & Compliance* Establish and facilitate lightweight governance for content strategy and HCP journey prioritization, including intake, decision rights, and escalation paths
* Ensure the content strategy and HCP journeys adhere to Lilly policies and SOPs, Ethics and Compliance standards, applicable regulations, and industry codes* Partner with medical review and approval stakeholders so the content strategy anticipates review requirements and timelines
Collaboration & Capability Building* Contribute to the national and regional Medical Affairs omnichannel community of practice and share learnings across therapeutic areas functions across the affiliate
* Build awareness and capability across Medical Affairs in omnichannel content strategy and HCP journey thinking* Support change management and adoption of new processes, tools, and ways of working across Medical Affairs
* Stay current on trends in medical education, digital engagement, and the HCP experience by engaging with the external community, and bring relevant innovations to the affiliate