Product Management Specialist

Laval - Quebec - Canada - Life Sciences & Health Care - Pharmaceutical - Project Management & Services - Academic Bachelor

We’re hiring a Product Management Specialist for our client, a large pharmaceutical company, to join their team. This is a three-month contract.

Feel free to contact

Maria Camanag, Account manager

Apply now

About this role

Responsibilities

  • Collaboration with Global Innovation Teams;
  • Ensure alignment of the brand strategy and build strong internal partnerships with key CHC contacts, Global CHC Team and U.S. colleagues Collaborating with local, Global CHC and U.S. teams to assess and launch new products Collaborate and support Sanofi OTC innovation product development team;
  • Develop and Maintain Market Expertise;
  • Fully grasp Global and Canadian Market dynamics to contribute to CHC Canadian growth strategy, anticipation of new competitors, ongoing regulatory, legislative and retail market trends;
  • Proactively identify key customer trends and insights by gathering and analyzing information to ensure fact based recommendations;
  • Identify opportunities and issues and underlying causes by collecting, organizing and analyzing market, customer and competitive data to validate commercial assumptions and forecasts;
  • Develop strong relationships with external category key opinion leaders, industry experts and retail customers to ensure plans are validated and optimized with customer insights;
  • Lead Brand Growth & Development;
  • Lead local cross-functional teams to develop and execute annual integrated brand plans and achieve business objectives;
  • Ability to drive all elements of the marketing mix, including: packaging development, advertising (TV, print, radio. digital), media buying, marketing plan development / execution (public relations, consumer promotion, shopper marketing, agency management, new product development);
  • Ensure alignment of new product innovation brand planning process within base business annual marketing plans and budget to achieve volume, profit and spending objectives Responsible for brand P&L to optimize brand growth and profitability;
  • Develop corporate with regulatory, pricing, placement and packaging strategies to optimize margin and distribution;
  • Provide a deep understanding of market dynamics (Nielsen, POS, Ipsos), consumer trends and retail environment. Conduct market review, competitive analysis and market research to identify key insights;
  • Develop comprehensive brand strategies driven by a clear understanding of the market drivers and consumer insights;
  • Develop, execute and monitor budget to meet annual and quarterly financial goals;
  • Communicate the brand strategy and implementation plans to appropriate stakeholders;
  • Provide input to LRP and annual brand planning and financial processes;
  • Prioritize opportunities (key success factors and areas of focus), seeking out synergies and efficiencies In collaboration with trade marketing, sales and supply chain, develop demand forecasts and supply chain strategy;
  • Financial Planning;
  • Lead budget forecasting assessment (F1, LRP, F2, and Budget) and make recommendations, assessing risk and revising assumptions;
  • Responsible to develop and make commercial recommendations to address issues or opportunities in the market (i.e. mitigation or plus plans) Ensure coordination of activities related to promotional materiel project management.

About you

Requirements

  • Bilingual;
  • three (3) to five (5) years of Product Management experience as a Brand Manager;
  • At least two (2) years of experience in a related position (ex: Retail or HCP sales experience, Category Management, Business Information and Research, Nielson data experience) Healthcare OTC / Rx to OTC switch marketing experience and/or experience in Consumer Packaged Goods (CPG) industry- must have;
  • Experience working on a global brand is an asset - nice to have - marketed a product in a Canadian product nationally - should know the Canadian landscape. Should not have only previously worked with products on a provincial level;
  • New product launch experience is an asset Technical marketing skills (segmentation, SWOT analyses, creation of competitive strategies, risk assessment);
  • Excellent verbal and written skills;
  • Successful development and implementation of a brand plan and programs/tools also a must have;
  • University degree, Health Sciences or Business MBA an asset.

What we offer

Why work with Brunel? We are proud to offer exciting career opportunities from over 100 offices globally in 42 countries. Advancing your career takes time and effort – let us match you to your ideal position.

About us

Brunel has a reputation for working with some of the best in the business. That’s what we continually strive for. Over 40 years, we’ve created a global network of interesting clients and talented individuals working together through a vast array of services.

Summary

  • Vacancy number: PUB221864
  • Location: Laval
  • Market: Life Sciences & Health Care
  • hours per week: 38
  • Branche: Pharmaceutical
  • Education level: Academic Bachelor
  • Area of Expertise: Project Management & Services
  • Closing date: Saturday, August 31, 2019
Apply now

Feel free to contact

MC

Maria Camanag

Account manager Brunel Canada Toronto

+1 416 244 2402

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