Strategic Marketing Manager

Our client, a major pharmaceutical company, is searching for a Strategic Marketing Manager to support their Toronto market. The successful candidate will have overall responsibility for their region, and will possess a Bachelor’s degree in Marketing, Communications, Business, or a related field. This position is in-office and will require up to 20% travel time.

Responsibilities

§ Responsible for developing the marketing and external engagement activations within region, including product launch strategies and management of the project plan, budget and reporting ROI & project metrics to ensure execution success

§ Responsible for planning, executing, and tracking lead generation campaigns to grow portfolio in region

§ Facilitate and manage all aspects of the physical/digital activation & marketing campaign incorporation in the region.

§ Lead regional community engagement with onsite Licensees (portal communications, educational programs, site celebrations, etc.) including tracking and sharing of Licensee progress reported in the media.

§ Manage ongoing relationships with key internal and regional external stakeholders including strategic marketing partners, trade associations and potential sponsors

§ Support corporate identity regionally through internal and external work (electronic and hardcopy newsletters, portal, external websites, external brochures, presentations, social media channels, SOPs, etc.).

§ Monitor day-to-day regional activation activities and be actively involved with each department to ensure work is progressing as planned

§ Leverage company presence at regional conferences (sponsorship, speaking engagements, event planning, advertisements, booth, speakers, etc.).

§ Implementation of all elements of company site or virtual programs (manage budgets, develop calendar, recruit speakers, etc.)

§ Event Promotion- Support of marketing including posting of events on social media, cross promotion with partners, targeted LinkedIn internal and external posts, communication of internal events and follow up. This includes the development of strategic e-marketing communications plan and schedule to ensure optimal attendance results.

§ Event Materials and logistical support – Use of event management platforms such as Splash and HubSpot.

§ Creation of event materials such as: print programs, presentations, welcome slide decks, Event speaker management including: scheduling, collection of speaker materials and slide decks.

§ Manage attendee lists and badge production, survey creation, and event recaps, report final lists. Manage event logistics such as booking venue, managing event setup and catering.

§ Coordinate event calendar entries, coordinate event setup with various teams (catering, janitorial, AV, operations) and calendar management.

§ Support web presence for prospective region, i.e. Google My Business and maintenance & content for regional site page

§ Live events – Lead set up, registration, manage volunteers, AV and break down.

§ Tour support –manage and coordinate tours with site team for guests and support tour/visits for higher profile guests

§ Support site activities. Coordinate scheduling of investor and service provider visits to site and communicate meeting opportunities to internal stakeholders.

Requirements

§ A minimum of a Bachelor's degree in Marketing, Communications, Business or a related discipline is required.

§ A proven performer with a minimum of 5-7 years of brand/product marketing and events experience is required.

§ Experience developing program content and advertising of content is required.

§ Experience in developing and executing a Regional strategic marketing plan.

§ E-Marketing experience preferred.

§ Exceptional writing skills are required.

§ Experience within a healthcare setting or industry association is preferred.

§ Experience working with and managing vendors, consultants, and budgets is preferred.

§ Experience in event management tools (HubSpot, Splash, Salesforce, etc.) and online tools are preferred.

§ Must be detail orientated and have strong personal leadership skills.

Why apply through Brunel? Finding the next step in your career can be a fulltime job in itself. We manage the process for you; from submitting your resume to coordinating interviews to extending offers and assisting with onboarding. We’ll get you going while you get on with the job.